Website Analytics
Website analytics involve tracking and analyzing various metrics to understand how visitors interact with your site. Tools like Google Analytics provide insights into user behavior, traffic sources, and conversion rates.
Our website analytics services help you make data-driven decisions to improve your website’s performance and achieve your business goals. By understanding which pages are most popular, where your traffic is coming from, and how users navigate your site, you can optimize your content and marketing strategies for better results.
Regular analytics reports keep you informed about your website’s health and effectiveness, ensuring you stay ahead of the competition.
Steps For Your Website Analytics
Everything listed below is available, but not necessary for every project. During our consultation we can decide on a plan based on your specific needs. We want to provide the best price for each customer, so feel free to mix and match services to fit you.
Initial Consultation
1- Discuss your specific analytics goals and key performance indicators (KPIs).
2-Perform a comprehensive audit of the website to understand current performance metrics and analytics capabilities.
3- Clearly define the objectives and goals for website analytics.
4- Develop a detailed plan for setting up and implementing analytics.
Analytics Tool Setup
1- Create or access existing accounts for analytics tools.
2- Install tracking codes on the website to collect data.
3- Verify that the analytics tracking code is correctly installed and functioning.
Goal and Event Tracking
1- Identify key actions and events that need to be tracked (e.g., form submissions, downloads, button clicks).
2- Set up goals in Google Analytics to measure conversions and key actions.
3- Configure event tracking to capture user interactions.
E-commerce Tracking
1- E-commerce Configuration: Enable e-commerce tracking in Google Analytics.
2- Configure enhanced e-commerce settings for detailed tracking of user behavior and transactions.
3- Verify Tracking: Test e-commerce tracking to ensure all transactions are being recorded accurately.
Custom Dashboards and Reports
1- Identify the key metrics that need to be included in the dashboards and reports.
2- Build custom dashboards in Google Analytics for real-time insights.
3- Set up automated reports to be sent to you at regular intervals.
User Behavior Analysis
1- Heatmaps: Implement heatmap tools to visualize user interactions and identify areas of interest or confusion.
2- Use session recording tools to watch real user sessions and identify usability issues.
3- Set up and analyze user funnels to identify drop-off points and improve conversion rates.
SEO Performance Tracking
1- Set up and verify Google Search Console to monitor search performance and identify issues.
2- Track keyword rankings and organic search performance.
3- Create regular SEO performance reports to track progress and identify areas for improvement.
Social Media and Campaign Tracking
1- Track the performance of different marketing campaigns.
2- Social Media Analytics: Monitor social media performance and integrate data with website analytics.
3- Create detailed reports on the performance of marketing campaigns and social media.
Regular Monitoring and Maintenance
1- Regularly monitor analytics data to ensure continuous data collection and accuracy.
2- Conduct periodic reviews of the analytics setup to ensure it meets the client’s evolving needs.
3- Provide regular reports to you with insights and recommendations.
*Prices may vary depending on your needs and ongoing support.
